Lebanese couturier Rami Kadi has been announced Wednesday as the regional Goodwill Ambassador for the sustainable fashion programme at UNEP. It is the leading global environmental authority that sets the global environmental agenda, promotes the coherent implementation of the environmental dimension of sustainable development within the United Nations system, and serves as an authoritative advocate for the global environment. The Regional Office for West Asia is based in Bahrain but serves twelve countries including Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, the United Arab Emirates, and Yemen.
‘I am excited to be a part of such a change and I am looking forward to working with the U.N. Environment Programme in the region’, says Kadi. ‘Sustainability has been something that I have been trying to incorporate into my collections and has become a topic that is very dear to me. Responsible production will become a reoccurring theme throughout my collections, and I cannot wait to join forces with the U.N. Environment Programme to achieve our goal. I truly believe that together, we can help shape the future of the industry and promote better and more responsible behavior’. The sustainable fashion program by the United Nations Environmental Programme in West Asia aims to ‘transform and encourage the region’s consumer base to become wary of their purchases’ environmental impacts, promote circularity and sustainable consumption and production, while encouraging cross-sectorial collaborations to find innovative solutions’.
Kadi, who started his career in 2011, designing couture dresses in his atelier in Beirut has frequently showcased his collection in Paris during Fashion Week. His Spring/Summer 2020 Couture Collection included a dress made of recycled plastics. For his showcase, he held a cyber-fashion show highlighting catastrophes related to climate change. Kadi reflects on fashion’s carbon footprint and his new role below.