Nestle’s Purina brand is launching a line of pet food using insects, as the world’s biggest food group tests more environmentally sustainable protein sources.
The move addresses a trend of people seeking more eco-friendly or allergen – free diets for their pets, and puts Nestle into potential competition with smaller brands like Yora and Green Petfood’s insectDog.
‘We see increasing demand for diversified source of proteins for pet food products’, Bernard Meunier, head of Purina in Europe, told Reuters in an interview on Thursday.
He said limited planetary resources and decreasing meat consumption in Europe were incentives to explore new proteins.
The Purina Beyond’s Protein Line, which launches in Switzerland this month, will be available in two variations – one using chicken, fava beans and protein from black soldier fly larvae, and one using chicken, pig’s liver and millet.
Both will be available for dogs and cats at Swiss retailer Coop, which also sells insect-based snack and burgers for human consumption. Rollouts in more markets are planned starting next year, Meunier said.
He said the COVID-19 pandemic had strengthened the bond between people and their pets, pushing up demand for high – quality pet food and leading to market share gain for Purina.
Nestle’s petcare unit had sales of 13.6 billion Swiss francs ($14.96 billion) last year. It was the group’s fastest-growing category with 10.6% organic growth in the first nine months of 2020.
In April, Nestle bought U.K. – based natural pet food brand Lily’s Kitchen. Meunier said Purina’s European portfolio was now complete and the focus would be on organic growth.
In a blog post last year, the Biriths Veterian Association endorsed insect-based pet food, recommending it to owners who wanted a ‘lifestock-free’ diet for their pets.
One leading supplier of insect protein in Europe is Dutch company Protix, founded in 2009, which sells ingredients made from the black soldier fly, mealworms, crickets and locusts.
Sovereign Fund PIF Considers Saudi Telecom Stake Sale, Sources Say
Saudi Arabia’s Public Investment Fund (PIF) is considering divesting part of its stake in Saudi Telecom, sources close to the matter told Reuters, as the sovereign wealth fund seeks to monetise some of its assets. The fund, which holds $430 billion of assets, has hired Goldman Sachs and Saudi National Bank’s investment banking arm to … More Sovereign Fund PIF Considers Saudi Telecom Stake Sale, Sources Say
Saudi Arabian, Austrian FMs Hold Joint Press Conference In Vienna
Saudi Arabia’s Foreign Minister Prince Faisal bin Frhan on Tuesday said the Kingdom has a common vision with Austria regarding the stability of the region in a joint press conference with his Austrian counterpart Alexander Schallenberf in Vienna. Schallenberg said Saudi Arabia is his country’s largest partner in the Middle East. ‘Saudi Arabia plays a … More Saudi Arabian, Austrian FMs Hold Joint Press Conference In Vienna
Saudi Crown Prince Inaugurates $1Bn Housing And Medical Projects For Ministry Of Defense Employees
Saudi Arabia’s Crown Prince Mohammed bin Salman inaugurated eight housing projects as well as medical treatment for employees of the Ministry of Defense, the state news agency SPA reported on Sunday. The initiative is part of new development projects implemented and recently completed by the ministry at a cost of more than SR 4 billion … More Saudi Crown Prince Inaugurates $1Bn Housing And Medical Projects For Ministry Of Defense Employees
Qatar Says Only Vaccinated Fans Allowed At World Cup 2022
Qatar will only allow people fully vaccinated against COVID – 19 to attend next year’s World Cup and is in talks to secure one million doses in case global immunisation efforts lag, the prime minister said. The Gulf Arab states hosts the four – week tournament in November 2022 and the president of global soccer … More Qatar Says Only Vaccinated Fans Allowed At World Cup 2022
Qatar Receives New Saudi Ambassador As The Two Mend Relations
Qatar’s foreign minister on Monday received the new Saudi Ambassador to Doha, the first to be reinstated by Arab states after they agreed to end a dispute with Qatar earlier this year, state news agency QNA said. Saudi Arabia, the United Arab Emirates, Egypt and Bahrain resolved in January to lift the boycott imposed in … More Qatar Receives New Saudi Ambassador As The Two Mend Relations
MIDEAST STOCKS Saudi Bourse Underperforms Major Gulf Markets, Qatar Gains
Most major stocks markets in the Gulf ended lower on Sunday, with the Saudi index leading the losses, although Qatar bucked the trend to close higher. The benchmark index (.TASI) in Saudi Arabia, fell 0.6% with Al Rajhi Bank and petrochemical firm Saudi Basic Industries dropping 1.8% each. The kingdom’s April crude oil exports fell … More MIDEAST STOCKS Saudi Bourse Underperforms Major Gulf Markets, Qatar Gains
Biden, Putin Discuss Ambassadors, Nuclear Weapons And More
Presidents Joe Biden and Vladimir Putin of Russia spent more than three hours discussing issues Wednesday at their Summit in Geneva. They ticked through their respective lists so quickly and in such ‘excruciating detail’, Biden says, that they looked at each other and thought. ‘OK, what nexy?’ The most pressing issues the leaders discussed: AMBASSADORS … More Biden, Putin Discuss Ambassadors, Nuclear Weapons And More
Saudi Crown Prince Mohammed Bin Salman Meets US Climate Envoy
Saudi Arabia’s Crown Prince Mohammed bin Salman met with United States Special Presidential Envoy for Climate John Kerry in Riyadh on Wednesday, the official Saudi Press Agency (SPA) reported. The two sides reviewed international efforts exported to comfront climate change initiatives, which tackle reducing emission and preserving the environment, namely the ‘Saudi Arabia Green Initiative’ … More Saudi Crown Prince Mohammed Bin Salman Meets US Climate Envoy
Saudi Arabia Approves Creation Of Sports Academy
Saudi Arabia’s government on Tuesday approved the creation of a sports academy designed to discover and develop talented youth. The Mahd Sports Academy is expected to become one of the largest in the world over the next decade aims to create a new golden generation of Saudi sportspeople. The academy, which was launched in July … More Saudi Arabia Approves Creation Of Sports Academy
UAE Foreign Minister Speaks With Israeli Counterpart – Tweet
The United Arab Emirates’ foreign minister, Sheikh Abdullah Bin Zayed, discussed on a phone call with his Israeli counterpart ‘the bilateral cooperation between the two countries, in addition to the Abraham Accords’, the minister’s office wrote in a tweet on Monday. Bin Zayed congratulated the Israeli foreign minister, Yair Lapid, on his new position and … More UAE Foreign Minister Speaks With Israeli Counterpart – Tweet
Bahrain’s Crown Prince Congratulates New Israeli PM Bennett – BNA
Bahrain’s crown prince sent a congratulatory telepgraph to new Israeli Prime Minister Naftali Bennett, in which he expressed his sincere wishes to the former government for success in its tasks ‘in a way that strengthen the pillars of development, stability, and peace in the region and the world’, Bahrain state news agency (BNA) said on … More Bahrain’s Crown Prince Congratulates New Israeli PM Bennett – BNA
Saudi First Quarter GDP Shrinks 3%, Hit By Oil Sector Decline
Saudi Arabia’s gross domestic product fell 3% in the first quarter, slightly less than official estimates and compared with a 1% contraction last year, as a sharp fall in the oil sector pulled back the economy, data showed. The kingdom’s economy has been hit hard by the twin shock of last year’s historic oil price … More Saudi First Quarter GDP Shrinks 3%, Hit By Oil Sector Decline
Loading…
Something went wrong. Please refresh the page and/or try again.
