Nestle’s Purina brand is launching a line of pet food using insects, as the world’s biggest food group tests more environmentally sustainable protein sources.
The move addresses a trend of people seeking more eco-friendly or allergen – free diets for their pets, and puts Nestle into potential competition with smaller brands like Yora and Green Petfood’s insectDog.
‘We see increasing demand for diversified source of proteins for pet food products’, Bernard Meunier, head of Purina in Europe, told Reuters in an interview on Thursday.
He said limited planetary resources and decreasing meat consumption in Europe were incentives to explore new proteins.
The Purina Beyond’s Protein Line, which launches in Switzerland this month, will be available in two variations – one using chicken, fava beans and protein from black soldier fly larvae, and one using chicken, pig’s liver and millet.
Both will be available for dogs and cats at Swiss retailer Coop, which also sells insect-based snack and burgers for human consumption. Rollouts in more markets are planned starting next year, Meunier said.
He said the COVID-19 pandemic had strengthened the bond between people and their pets, pushing up demand for high – quality pet food and leading to market share gain for Purina.
Nestle’s petcare unit had sales of 13.6 billion Swiss francs ($14.96 billion) last year. It was the group’s fastest-growing category with 10.6% organic growth in the first nine months of 2020.
In April, Nestle bought U.K. – based natural pet food brand Lily’s Kitchen. Meunier said Purina’s European portfolio was now complete and the focus would be on organic growth.
In a blog post last year, the Biriths Veterian Association endorsed insect-based pet food, recommending it to owners who wanted a ‘lifestock-free’ diet for their pets.
One leading supplier of insect protein in Europe is Dutch company Protix, founded in 2009, which sells ingredients made from the black soldier fly, mealworms, crickets and locusts.
BUSINESS | Nestle To Invest 3.2 Billion Sfr To Cut Carbon Emissions
Zurich – – Nestle said on Thursday it plans to invest 3.2 billion Swiss francs ($3.58 billion) over the next five years to reduce its climate impact and help it get to net zero emissions by 2050. The world’s biggest food company said it would work with farmers and suppliers to promote regenerative agriculture, plant … Continue reading BUSINESS | Nestle To Invest 3.2 Billion Sfr To Cut Carbon Emissions
NEWS ALERT | Iran Ready To Show Goodwill If U.S., Europe Abide By Nuclear Deal: Zarif
MILAN – – Iran will fully comply with a 2015 deal aimed at preventing it from developing nuclear weapons if both the United States and Europe honour their original commitments, Iranian Foreign Minister Mohammad Javad Zarif said on Thursday. U.S. President Donald Trump quit the pact in 2018, saying it did not do enough to … Continue reading NEWS ALERT | Iran Ready To Show Goodwill If U.S., Europe Abide By Nuclear Deal: Zarif
BREAKING NEWS | Multiple Casualties At English Warehouse Blast, Fire Brigade Says
LONDON – – A large blast in a warehouse near Bristol in England has caused multiple casualties, a spokeswoman for the fire brigade said on Thursday. The fire service had previously said on Twitter that it was responding to an incident after being called to a large explosion in Avonmouth, south west England. It said … Continue reading BREAKING NEWS | Multiple Casualties At English Warehouse Blast, Fire Brigade Says
BREAKING NEWS | WHO Looks at possible ‘E-Vaccination certificates’ for travel
GENEVA – – The World Health Organization does not recommend countries issuing ‘immunity passports’ for those who have recovered from COVID-19, but is investigating the prospects of using e-vaccination certificates, a WHO medical expert said on Thursday. ‘We are looking very closely into the use of technology in this COVID-19 response, one of them how … Continue reading BREAKING NEWS | WHO Looks at possible ‘E-Vaccination certificates’ for travel
ECONOMY | Saudi Arabia To Issue Executive Regulations On Labor Reform Initiative Soon: Ministry Official
The Minister of Human Resources and Social Development will issue soon the executive regulations of the Labor Reform Initiative (LRI), Sattam Alharbi, Deputy Minister for Inspection and development of work environment, was cited by Saudi Press Agency as saying. The initiative, which falls under the Kingdom’s National Transformation Program, was launched by the ministry last … Continue reading ECONOMY | Saudi Arabia To Issue Executive Regulations On Labor Reform Initiative Soon: Ministry Official
CULTURE | Red Sea Film Festival Presents Restored Al – Naami Works
JEDDAH – – The Red Sea Film Festival will host an exhibition celebrating the work of photographer and cinematographer Safouh Al – Naamani (1926 – 2016) and a screening program of contemporary Saudi and Arab cinema as part of Misk Art Week 2020, which will take place from Dec. 3-7 at the Prince Faisal bin Fahd Fine Arts Gallery, Riyadh. The … Continue reading CULTURE | Red Sea Film Festival Presents Restored Al – Naami Works
BUSINESS | Saudi International Airshow Postponed Due To Covid -19
The 2021 edition of the Saudi International Airshow has been postponed in consideration of the COVID-19 pandemic, the Saudi Press Agency has to reported. The Saudi Aviation Club said the cancellation was necessary to prioritize the safety of participants and visitors of the event, which was initially set to happen early next year at the … Continue reading BUSINESS | Saudi International Airshow Postponed Due To Covid -19
POLITICS | Ivanka Trump Questioned Under Oath In Lawsuit Over Use Of Inauguration Funds
NEW YORK – – Ivanka Trump, the president’s daughter and adviser, was questioned under oath this week as part of a civil lawsuit alleging misuse of nonprofit funds for Donald Trump’s inauguration four years ago. District of Columbia Attorney General Karl Racine’s office disclosed in a court filing on Tuesday that the deposition had taken … Continue reading POLITICS | Ivanka Trump Questioned Under Oath In Lawsuit Over Use Of Inauguration Funds
BUSINESS| Oil Drops As OPEC+ Resume Talks On Output Cut Extension After Impasse
Oil prices fell on Thursday as producers including Saudi Arabia and Russia locked horns over the need to extend record production cuts set in place in the first wave of the COVID -19 pandemic. Brent crude was down 15 cents, or 0,3%, at $48.10 a barrel by 0155 GMT, after gaining 1,8% on Wednesday. U.S … Continue reading BUSINESS| Oil Drops As OPEC+ Resume Talks On Output Cut Extension After Impasse
BUSINESS | U.S States Plan To Sue Facebook Next Week: Sources
WASHINGTON – A group of U.S. states led by New York is investigating Facebook Inc. for possible antitrust violations and plans to fill a lawsuit against the social media giant next week, four sources familiar with the matter said on Wednesday. The complaint would be the second major lawsuit filed against a Big Tech company … Continue reading BUSINESS | U.S States Plan To Sue Facebook Next Week: Sources
TRAVEL | Saudi Interior Ministry To Announce Date Of Lifting Of Travel Restrictions
RIYADH – – Saudi Arabia’s interior ministry said on Tuesday it will later announce a date of lifting restrictions on citizens traveling to and from the Kingdom. The Kingdom partially lifted a suspension of international flight on Sept.15, six months after travel restrictions were imposed because of the novel coronavirus pandemic. Saudi authorities had originally … Continue reading TRAVEL | Saudi Interior Ministry To Announce Date Of Lifting Of Travel Restrictions
BUSINESS | Japan Nike Ad On Bullying, Racism Sparks Hot Online Response
MILAN – A video ad from Nike Japan against bullying and racism that features biracial athletes and other minorities, such as those of Korean descent, has prompted a sharp online response including calls to boycott the company. Japan has traditionally prided itself on being racially homogenous, although successful mixed – race athletes such as tennis … Continue reading BUSINESS | Japan Nike Ad On Bullying, Racism Sparks Hot Online Response
Loading…
Something went wrong. Please refresh the page and/or try again.
