LONDON – Facebook’s Instagram has agreed measures to crack down on hidden advertising by so-called influencers on its photo and video platform, Britain’s Competition and Markets Authority (CMA) said on Friday.
Influencers with thousands of followers can earn large fees from companies to promotes a product on Instagram.
In what the CMA described as an important behavior shift by a major social media platform, Facebook Ireland, which operates Insragram in Britain, has committed to a package of changes.
‘This will make it much harder for people to post an advert on Instagram without labeling it as such’, the CMA said in a statement.
Facebook said the company was pleased to be working with the CMA on its continued efforts to increase transparency on when people are paid to post content on Instagram.
‘We are also proud to be launching a program with MediaSmart to help educate young people about branded contend and how to identify it’, Facebook added.
The CMA said it has been investing concerns that too many influencers are posting content about business without making it clear that have been paid or received other incentives to do so.
Influencers will have to confirm and disclose if they have received any incentives to promote a product or service.
Instagram will also use technology to spot when users might not have disclosed clearly that a post is an advertisement, the CMA said.
Last year 16 celebrities pledged to clean up their act on social media after CMA action, the watchdog added.
CORONAVIRUS LOCKDOWN ALERT | France Restricts Outdoor Movement Under New Covid-19 Lockdown, PM Says
PARIS | FRANCE – – French people will only be allowed to leave the house for food shopping, commuting to work, medical or pressing family reason, Prime Minister Jean Castex said on Thursday after France ordered new lockdown to curb a second wave of coronavirus infections. Castex also said in a news conference that outdoor … Continue reading CORONAVIRUS LOCKDOWN ALERT | France Restricts Outdoor Movement Under New Covid-19 Lockdown, PM Says
travel | Dubai Miracle Garden Set To Welcome Visitors On 1st November
ABU DHABI – – Dubai Miracle Garden, the largest natural flower garden in the world, returns for its ninth season on Sunday, 1 November, promising visitors a truly memorable experience with its magnificent display of intricately designed bloom. The park is set to reopen under stringent health and safety protocols designed to ensure visitors can … Continue reading travel | Dubai Miracle Garden Set To Welcome Visitors On 1st November
NEWS ALERT | United States Condemns Attacks By Iran – Backed Houthis Against Saudi Arabia
WASHINGTON – The United States Of America has condemned attacks by the Iranian – backed Houthis against civilians and civilian objects in the Kingdom of Saudi Arabia. In a statement issued Thursday, the U.S. Department of State expressed in condemnation and denunciation of these attacks which were launched indiscriminately towards Riyadh, and risked the lives … Continue reading NEWS ALERT | United States Condemns Attacks By Iran – Backed Houthis Against Saudi Arabia
BUSINESS | White House Moves Ahead With Sale Of F-35 Jets To UAE – Sources
WASHINGTON – The White House notified Congress it intends to sell 50 5-35 fighter jets made by Lockheed Martin to the United Arab Emirates, setting up a potential showdown with the U.S. legislature, which could vote to block the sales, sources said on Thursday. The United States and the UAE aim to have a letter … Continue reading BUSINESS | White House Moves Ahead With Sale Of F-35 Jets To UAE – Sources
BUSINESS | Tiffany And LVMH Could Patch Things Up With Cut-Price Deal
U.S. jeweler Tiffany & Co and French luxury goods giant LVMH are in talks to settle their dispute over $16 billion takeover at a price slightly lower than that initially agreed, sources familiar with the matter said on Tuesday. The negotiations were based on a price in the range of $131 – $134 for each … Continue reading BUSINESS | Tiffany And LVMH Could Patch Things Up With Cut-Price Deal
BREAKING NEWS | Saudi Arabia Condemns Nice Church Attack
RIYADH | SAUDI ARABIA – Saudi Arabia condemned an attack at a church in the southern French city of Nice that killed three people on Thursday. The Kingdom’s foreign ministry expressed its categorical rejection of the extremist attack in Notre Dame Basilica and others like it, and said that they are inconsistent with all religions, … Continue reading BREAKING NEWS | Saudi Arabia Condemns Nice Church Attack
SPORTS | Racing In The Streets: Jeddah To Host First Saudi F1 Grand Prix
Saudi Arabia’s inaugural Formula 1 Grand Prix next year will take place on the city streets of Jeddah. The Saudi Grand Prix appears on the provisional F1 calendar for 2021 that has been distributed to race teams. It is expected to be the penultimate race of the 2021 season, which will conclude with the Abu … Continue reading SPORTS | Racing In The Streets: Jeddah To Host First Saudi F1 Grand Prix
BUSINESS | Saudi Arabia Plans $2 Billion Boost For Space Program By 2030
RIYADH | SAUDI ARABIA – Saudi Arabia is planning an 8 billion riyals ($2.1 billion) boost for its space program by 2030 under an economic diversification plan that aims to attract foreign investment and create thousands of jobs for young Saudis. The Saudi Space Commission (SSC), set up by a royal decree in late 2018 … Continue reading BUSINESS | Saudi Arabia Plans $2 Billion Boost For Space Program By 2030
G20 NEWS | Saudi Arabia Hosts Global Summit To Discuss Challenges Facing Entrepreneurs
President of the G20 Young Entrepreneurship Alliance (YES) Summit 2020 has affirmed that various initiatives have been prepared to be presented during meetings of G20 Leaders. In a press conference on Monday in Riyadh, Prince Fahd bin Mansour bin Nasser Bin Abdulaziz said the Kingdom will host the two-day YEA Virtual Summit on Oct.29. More … Continue reading G20 NEWS | Saudi Arabia Hosts Global Summit To Discuss Challenges Facing Entrepreneurs
BREAKING NEWS | France Warns Citizens To Be Cautious As Anger Seethes In Muslim World Over Cartoons
PARIS | FRANCE – France warned its citizens living or traveling in several Muslim-majority countries to take extra security precautions on Tuesday as anger surged over cartoons of the Prophet Mohammad. In a sign that some countries want to limit the fallout, Saudi Arabia condemned the cartoons but held back from echoing calls by other … Continue reading BREAKING NEWS | France Warns Citizens To Be Cautious As Anger Seethes In Muslim World Over Cartoons
ROYALS | Prince Harry Says Upbringing Blinded Him To Unconscious Racial Bias
Britain’s Prince Harry said it took him years to realize that unconscious racial bias existed and his eyes had been opened by spending time in his wife Meghan’s shoes. The prince spoke during a conversation about racism with Patrick Hutchinson, the Black activist who was photographed by Reuters carrying a white man to safety during … Continue reading ROYALS | Prince Harry Says Upbringing Blinded Him To Unconscious Racial Bias
Loading…
Something went wrong. Please refresh the page and/or try again.
