BUSINESS | UNWTO Launches AlUla Framework For Community Development

Madain Saleh

The World Tourism Organization (UNWTO) has launched the ‘AlUla Framework for Inclusive Community Development Through Tourism’, with a set of transformative tourism practices sustaining live hoods in local communities.

Tourism Ministers of the G20 nations have committed to stepping up their efforts to place sustainability and inclusion at the heart of tourism recovery and future growth. The implementation of the Framework, presented on the occasion of the Ministerial Meeting, was welcomed by the G20 Tourism Ministers as a tool for achieving a fairer and more inclusive sector.

The Framework provides specific recommendations and tools to support both governments as well as all other key stakeholders in the tourism sector – including regional and local governments, the private sector, industry associations, civil society, communities and tourists – fostering a truly holistic and integrated approach to inclusive community development through tourism.

Calling for a model of tourism development based on Public-Private-Community (PPC) partnerships, the Framework includes a set of concrete programs and initiatives based around four pillars of action – empowerment, safeguarding, prosperity and collaboration. It further defines the key areas of measurement for the impact of tourism in the communities in line with the Measuring Sustainable Tourism Initiative, led by UNWTO.

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