Lamborghini announces the new limited-edition Aventador SVJ Xago for ten select customers who order through the new virtual Ad Personam Studio.
In celebration of the new ‘virtual’ Ad Mersonam Studio experience, Lamborghini has announced ten select clients will have the opportunity to order the limited edition Lamborghini Aventador SVJ Xago exclusively through the virtual program.
Lamborghini regularly offer in-person consultation at the Ad Personam Studio in Santa’Agata Bolognese, Italy for clients who want to customize their new vehicle. However, with ongoing COVID-19 travel restrictions and government guidelines, Lamborghini has taken the chance to reassess the customized Ad Personam experience.
New clients will be able to pre-book a 2-hour consultation with the Ad Personam team via video call, which thanks to the meteoric rise in the use of Zoom and other video apps during COVID-19 restriction has become a common way of conducting business and keeping in touch.
As part of the video call, the team will have the specific model Lamborghini that the client is looking to spec, in the showroom and will offer walk – around to see the close –up details including the trims, stitching, wheel details and the like. Once the virtual consultation is completed, clients will be sent renderings and material samples to ensure they are happy.
The kick off the new ‘remote experience’, Lamborghini has designed the new Aventador SVJ Xago edition, which can only be ordered via the Ad Personam video consultation.
Featuring hexagonal shapes throughout the exterior and interior design, Lamborghini says the design inspiration for the SVJ Xago from the cloud shapes at the North Pole on the planet Saturn and Lamborghini’s ‘hexagonita’ theme.
Each of the Aventador SVJ Xago’s will have a specially-created fading hexagonal silver effect across the door panels with a contrasting Ad Personam exterior color along with gloss black Niro Ad Personam rims. Meanwhile, the interior features the hexagonita theme pattern across the Alcantara leather seats.
Limited to 10 vehicles, the Lamborghini SVJ models will also include a numbered plate to mark the special edition.