BUSINESS | Lamborghini Will No Longer Be Attending Auto Shows Like The Geneva Motor Shows


Lamborghini Head of Marketing Katia Bassi has revealed the Italian supercar automaker will not be attending future auto shows as part of their strategy moving forward.

It looks like Lamborghini are set to abandon traditional motor shows in favor of more tailored experiences for their customers.

While this is sad news for the enthusiasts simply looking to catch a glimpse of the latest Lamborghini reveals at an international auto shows, it means the Italian supercar brand is going to be able to focus on more intimate events for their clients in locations like Pebble Beach in the USA and Goodwood in the UK.

In an interview with Autocar India, Automobili Lamborghini Chief Marketing and Communication Officer Katia Bassi shared, ‘We decided to abandon the motor shows because we increasingly believe that to have an intimate relationship with the customer is key and motor shows are no longer aligned with our philosophy’.

‘Motor shows in their traditional format have provided an opportunity for people to see new cars and technologies under one roof in a timely way, but influences such as the internet and social media have fundamentally changed that traditional motor show role. Moreover, Lamborghini needs to consider its customers, who want exclusivity, personalization and one-to-one contact with our cars and our personal’.

This means that the reveal of the limited edition Lamborghini Sian FKP at the 2019 Frankfurt Motor Show was the final large-format auto event for the brand and the last chance for the general public to get up close and personal with the lean mean machines.

With approx. 20% of the brand’s supercar owners being under the age of 30, Lamborghini is still especially keen to remain connected with their younger demographic with Katia Bassi noting ‘So, you can imagine we are between the millennials and Gen Z and therefore, to have their inputs in what they see Lamborghini should be in the near future is important for us. Having their input would give us the opportunity to make a predictive marketing strategy’.

To this end, Lamborghini has ventured into new territory including partnership with video game creators like Playstation’s Gran Turismo and Xbox’s Forza Motorsport to all the younger generation to get a taste for the supercars on the track along with collaborations with LEGO for budding supercar engineers and builders to create their own masterpieces.

For the established clientele, Katia Bassi has also confirmed Lamborghini would still be looking to create a ‘constant program of exclusive events’, including the ‘unveils of exclusive new cars in special locations, exclusive tours and driving programmes for both customers and prospects, and lifestyle events where we can invite our clients, prospects and VIPs’.

So while it is sad to think that the iconic designs like the Aventador, Huracan, and Sian will not be seen on a large scale any time soon is clear Lamborghini is still looking to deliver value but in a more personalized way.


CORONAVIRUS ALERT | French Health Body Recommends Delaying Second Covid Shot To Six Weeks After First

PARIS – – France’s top health advisory body on Saturday recommended doubling the time between people being given the first and second Covid-19 vaccination to six weeks from three  in order to increase the number getting inoculated . The gap between the first and second injection in France is currently three weeks for people in … Continue reading CORONAVIRUS ALERT | French Health Body Recommends Delaying Second Covid Shot To Six Weeks After First

BREAKING NEWS | Police Round Up More Than 350 At Russia Protests Backing Jailed Kremlin Foe Navalny

Police detained more than 350 people across Russia on Saturday and broke up rallies around the country as protesters defied bitter cold and a ban by authorities to demand the release of jailed Kremlin critic Alexei Navalny. Navalny had called on his supporter to protest after being arrested last weekend as he returned to Moscow … Continue reading BREAKING NEWS | Police Round Up More Than 350 At Russia Protests Backing Jailed Kremlin Foe Navalny

BUSINESS | UAE Confirms It Inked $23 Billion To Buy F-35 Jets, Drones From U.S.

WASHINGTON – – The United Arab Emirates confirmed that it signed agreements with the United States on former President Donald Trump’s last full day in office to purchase up to 50 F-35 jets, 18 armed drones and other defense equipment in a deal worth $23 billion. The UAE embassy in Washington said in a statement … Continue reading BUSINESS | UAE Confirms It Inked $23 Billion To Buy F-35 Jets, Drones From U.S.

Breaking News | Saudi TV Says Missile Or Drone Intercepted Over Riyadh

RIYADH – – Saudi Arabia said Saturday it intercepted an apparent missile or drone attack over its capital, Riyadh, amid the kingdom’s yearlong war against neighbouring Yemen’s Houthi rebels.Social media users posted video of what appeared to be an explosion in the air over Riyadh. Saudi State TV quoted authorities in the kingdom acknowledging the … Continue reading Breaking News | Saudi TV Says Missile Or Drone Intercepted Over Riyadh

TRAVEL | Denmark Suspend Dubai Flights Amid Doubts Over Virus Tests

 DUBAI – Denmark has temporarily suspended all flights from the United Arab Emirates for five days after suspicion arose that the coronavirus tests that can be obtained before leaving Dubai are not reliable, authorities announced Friday. The development, which comes amid a surge of infections in the UAE, poses a direct challenge to the mass … Continue reading TRAVEL | Denmark Suspend Dubai Flights Amid Doubts Over Virus Tests

BUSINESS | Google Seals Content Payment Deal With French News Publishers

PARIS – – Google and a French publishers’ lobby said on Thursday they had agreed to a copyright framework for the U.S. tech giant to pay news publishers for content online, in a first for Europe.The move paves the way for individual licensing agreements for French publications, some of which have seen revenues drop with … Continue reading BUSINESS | Google Seals Content Payment Deal With French News Publishers

Business News | BioNTech Investors, Amid Worry Over Shortage, Vows Vaccines To Be Delivered For Second Shot

MILAN – European countries should use all available vaccine doses provided by biotech firm BioNTech and its partner Pfizer because there will be enough for the requisite second booster shot due to a planned production ramp – up, BioNTech’s largest investor said. Some countries were believed to be withholding some vaccines for fear of shortage … Continue reading Business News | BioNTech Investors, Amid Worry Over Shortage, Vows Vaccines To Be Delivered For Second Shot

BREAKING NEWS | Arab Coalition Thwarts Two Houthi Attacks

The Saudi – led coalition fighting against Yemen’s Houthi movement said it thwarted two attacks by the Houthis on Friday morning, including destroying an explosive – laden boat in the southern Red Sea, Saudi State TV said on Twitter. The coalition also intercepted and destroyed an explosive – laden drone launched by the Houthis toward … Continue reading BREAKING NEWS | Arab Coalition Thwarts Two Houthi Attacks

ARTS & CULTURE | Lebanon Return Two Stolen 18th – Century Religious Icons To Greece

ATHENS – – Lebanon handed back two 18th – century religious icons of Jesus and Mary to Greece on Tuesday after they were seized during an auction, a judicial sources said. The paintings were stole from an exhibition in Athens in 2016, and Greece put out an international notice calling for their return. Icons are … Continue reading ARTS & CULTURE | Lebanon Return Two Stolen 18th – Century Religious Icons To Greece

CORONAVIRUS | Saudi Arabia Reschedules COVID-19 Vaccinations Amid Pfizer Delay

RIYADH – – Saudi Arabia has rescheduled appointment for the administration of COVID-19 vaccine due Pfizer delivery delays, the Ministry of Health announced on Thursday in a tweet. Authorities said that those with appointments to receive their first dose will be rescheduled ‘due to the delay of the manufacturer in supplying the Kingdom and all … Continue reading CORONAVIRUS | Saudi Arabia Reschedules COVID-19 Vaccinations Amid Pfizer Delay

Loading…

Something went wrong. Please refresh the page and/or try again.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s