BUSINESS | Lamborghini Will No Longer Be Attending Auto Shows Like The Geneva Motor Shows


Lamborghini Head of Marketing Katia Bassi has revealed the Italian supercar automaker will not be attending future auto shows as part of their strategy moving forward.

It looks like Lamborghini are set to abandon traditional motor shows in favor of more tailored experiences for their customers.

While this is sad news for the enthusiasts simply looking to catch a glimpse of the latest Lamborghini reveals at an international auto shows, it means the Italian supercar brand is going to be able to focus on more intimate events for their clients in locations like Pebble Beach in the USA and Goodwood in the UK.

In an interview with Autocar India, Automobili Lamborghini Chief Marketing and Communication Officer Katia Bassi shared, ‘We decided to abandon the motor shows because we increasingly believe that to have an intimate relationship with the customer is key and motor shows are no longer aligned with our philosophy’.

‘Motor shows in their traditional format have provided an opportunity for people to see new cars and technologies under one roof in a timely way, but influences such as the internet and social media have fundamentally changed that traditional motor show role. Moreover, Lamborghini needs to consider its customers, who want exclusivity, personalization and one-to-one contact with our cars and our personal’.

This means that the reveal of the limited edition Lamborghini Sian FKP at the 2019 Frankfurt Motor Show was the final large-format auto event for the brand and the last chance for the general public to get up close and personal with the lean mean machines.

With approx. 20% of the brand’s supercar owners being under the age of 30, Lamborghini is still especially keen to remain connected with their younger demographic with Katia Bassi noting ‘So, you can imagine we are between the millennials and Gen Z and therefore, to have their inputs in what they see Lamborghini should be in the near future is important for us. Having their input would give us the opportunity to make a predictive marketing strategy’.

To this end, Lamborghini has ventured into new territory including partnership with video game creators like Playstation’s Gran Turismo and Xbox’s Forza Motorsport to all the younger generation to get a taste for the supercars on the track along with collaborations with LEGO for budding supercar engineers and builders to create their own masterpieces.

For the established clientele, Katia Bassi has also confirmed Lamborghini would still be looking to create a ‘constant program of exclusive events’, including the ‘unveils of exclusive new cars in special locations, exclusive tours and driving programmes for both customers and prospects, and lifestyle events where we can invite our clients, prospects and VIPs’.

So while it is sad to think that the iconic designs like the Aventador, Huracan, and Sian will not be seen on a large scale any time soon is clear Lamborghini is still looking to deliver value but in a more personalized way.


BUSINESS NEWS | Saudi Non – Oil Private Sector Shrinks Again In June – PMI

RIYADH | SAUDI ARABIA – Saudi Arabia’s non – oil private sector shrank for the fourth straight month in June as measures to contain the spread of the new coronavirus continued to hit consumer demand, a survey on Sunday. The seasonally adjusted HIS Markit Saudi Arabia Purchasing Managers’ Index (PMI) fell to 47.7 in June … Continue reading BUSINESS NEWS | Saudi Non – Oil Private Sector Shrinks Again In June – PMI

CORONAVIRUS PANDEMIC | Global Coronavirus Cases Exceed 11 Million

WASHINGTON – Global coronavirus cases exceeded 11 million on Friday, according to a Reuters tally, marking another milestone in the spread of the disease that has killed more than half a million people in seven months. The number of cases is more than double the figure for severe influenza illnesses recorded annually, according to the … Continue reading CORONAVIRUS PANDEMIC | Global Coronavirus Cases Exceed 11 Million

SUPERCARS | Lamborghini SCV12 Track – Only Hypercar Has Most Powerful V12 Engine Yet

Lamborghini’s new limited-edition SCV12 hypercar boasts most powerful V12 engine in a Lamborghini and is made only for the track. Earlier this year Lamborghini teased with an upcoming project that gave hints of a racing circuit but didn’t go so far to share the entire of the details – now we know why. Announced as … Continue reading SUPERCARS | Lamborghini SCV12 Track – Only Hypercar Has Most Powerful V12 Engine Yet

TRAVEL | UAE Allows Citizens And Residents To Travel Abroad

DUBAI – The United Arab Emirates will allow both citizens and residents to travel abroad, the state news agency reported on Friday. In March, the UAE suspended all inbound and outbound passenger flights and the transit of airline passengers in the UAE, allowing only cargo and emergency evacuation flights.

NEWS | UNESCO Says Logo Being Used Illegally For Arts Trafficking

PARIS | FRANCE – The United Nations’ cultural agency has warned that its name and logo are being illegally emblazoned on false documents to facilitate illicit trafficking in African cultural property. UNESCO urged ‘vigilance’ Wednesday after it received numerous reports of such fraud and instance where its name was being used to certify the monetary … Continue reading NEWS | UNESCO Says Logo Being Used Illegally For Arts Trafficking

SUPERCARS | The 2021 Geneva International Motor Show is canceled as event organizers seek a new owner for the largest public event in Switzerland.

GENEVA – Following the 2020 Geneva International Motor Show’s cancellation due to the COVID-10 pandemic, the 2021 event has suffered the same fate as the Committee and Council of Foundation ‘Salon International de l’Automobile’ has decided not to proceed with organizing the event. Although it’s possible travel restriction will be lifted by next year, in … Continue reading SUPERCARS | The 2021 Geneva International Motor Show is canceled as event organizers seek a new owner for the largest public event in Switzerland.

NEWS ALERT | Saudi – Led Coalition Destroyed Four Houthi Drones Over Yemen – Saudi Press Agency

RIYADH | SAUDI ARABIA – The Saudi – led military coalition battling the Houthis in Yemen said on Friday it had destroyed four explosive-laden-drones launched by the Iran-aligned group in the direction of Saudi Arabia, the official Saudi Press Agency reported. The drones were intercepted over territory controlled by the Houthis in Yemen, the agency … Continue reading NEWS ALERT | Saudi – Led Coalition Destroyed Four Houthi Drones Over Yemen – Saudi Press Agency

NEWS ALERT | Yemen’s Houthis Say Targeted Saudi Airport, Air Base With Drones

RIYADH | SAUDI ARABIA – Iran-aligned Houthi forces in Yemen said on Friday they targeted Khamis Mushait and Najran in Saudi Arabia with drones, Houthi military spokesman Yahya Saria said on Twitter. The Saudi – led coalition said earlier on Friday it intercepted and destroyed four explosive – laden drones launched by the group in … Continue reading NEWS ALERT | Yemen’s Houthis Say Targeted Saudi Airport, Air Base With Drones

SOCIAL MEDIA | Canada’s Biggest Banks Join Boycott Of Facebook Platforms

TORONTO – Canada’s biggest lenders confirmed on Friday they had joined a widespread boycott of Facebook Inc. begun by U.S. civil rights groups seeking to pressure the world’s largest social media platform to take concrete steps to block hate speech. More than 400 brands have pulled advertising on Facebook in response to the ‘Stop Hate … Continue reading SOCIAL MEDIA | Canada’s Biggest Banks Join Boycott Of Facebook Platforms

TRAVEL WARNINGS | Austria Warns Against Travel To Non – EU Western Balkan Countries

VIENNA – Austria has issued travel warnings for Western Balkan countries outside the European Union (E.U) due to a rise in coronavirus infections here, Foreign Minister Alexander Schallenberg said on Wednesday. The move by Austria, which has close ties to the region, is a particular blow for Serbia and Montenegro, which the EU on Tuesday … Continue reading TRAVEL WARNINGS | Austria Warns Against Travel To Non – EU Western Balkan Countries

Loading…

Something went wrong. Please refresh the page and/or try again.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s