BUSINESS | H&M Says Recovery Uneven After March – May sales tumble 50%

STOCKHOLM – H&M, the world’s second-biggest fashion retailer, on Monday reported a sharp but slightly smaller than expected drop in second-quarter sales as measures to slow the COVID-19 pandemic slammed the sector.

The Swedish company’s net sales for the three months to May 31 fell 50% from a year earlier to 28.7 billion crowns. Analysts had on average forecast a fall to 27.5 billion, Refinitiv data shows. Online sales jumped 36%.

H&M, which began gradually reopening in late April about 80% were shuttered by the pandemic, said local – currency sales in the first 13 days of June were down 30%.

‘The pace of the sales recovery varies largely between markets’, it said.

H&M, which reports full quarterly earnings on June 26, said 18% of 5,058 stores remain closed temporarily.

RBCanalyst Richard Chamberlain, with a ‘sector perform’ rating on H&M, said he remained relatively cautious on the margin and inventory outlook, and predicted sales would keep recovery only gradually.

‘In many markets we expect to see customers preferring to shop and more pressure on urban locations more reliant on tourism and people using public transport’, he said.

H&Ms’ biggest rival Inditex, the owner of Zara, recorded a 44% sales drop for the February – April period, with constant – currency sales down 34% over June 2-8.

Shares in H&M, which has flagged its first loss in many decades for the second quarter, were down 2% in early trade and 26% so far this year.

Before the pandemic, H&M was well on its way to end a year-long rise in inventories after many stores struggled with digitalization and tougher competition.

Chamberlain said inventory had been tightly controlled through the pandemic but he expected it to have risen in May as delayed products from China and Bangladesh arrived in stores.


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