RIYADH/SAUDI ARABIA – – There is nothing like coming home and lighting a beautiful candle. Especially, when the candle supports a worthy cause. Louis Vuitton has just announced its collaboration with the non-profit organization (RED).
Created in 2006 by legendary singer-songwriter and philanthropist Bono and activist Bobby Shriver, it supports the fight against AIDS. The Louis Vuitton (RED) candle not only helps to raise awareness for the cause but for every piece sold $60 will be donated directly to the Global Fund.
‘This collaboration with (RED) is indeed a very proud moment for Louis Vuitton and marks a milestone in our story”, says Michael Burke, Chairman, and CEO of Louis Vuitton, “(RED)’s very courageous fight concerns us all, and we at Louis Vuitton will continue to champion their values and dedicated work. We remain fully committed to supporting this cause and are pleased that our candle will help in furthering the fight against AIDS”.
With the color red as his inspiration, Louis Vuitton’s master perfumer Jacques Cavallier Belletrud set about creating a scent that represented the universal emotions of love, freedom, warmth, and purity. Working with the finest quality natural ingredients, he blended the sweet, peppery notes of peony with raspberry. “I was keen to create something that has a strong universal character and with a real sense of liberty. I started with a peony flower accord that has a pronounced character through its highly floral elements with hints of spice, wood, and fruit. It is a perfume in itself”, explains Cavallier Belletrud.
Industrial designer Mark Newson set about transforming the design of the candle. A signature design of Louis Vuitton, the hand-cast white ceramic container offers a stark contrast to the red-finished metal disc which is both lid and base of the candle. A natural leather handle also means the candle is easily portable. For this rendition, nothing has been overlooked with the wick, hand-painted in a stark shade of red distinct against the white of the wax.
The Louis Vuitton (RED) candle is approximately U.S. 192 and is available in Louis Vuitton stores around the world.