New York, SUA – Starbucks is opening the world’s largest Roastery in Chicago.
The company said the restaurant will open November 15, overtaking Tokyo as its biggest location of the lavish offshoot. The four – story Chicago Roastery is 43,000 square feet and is replacing a former Crate and Barrel location in the city’s Magnificent Mile neighborhood.
Roasteries are intended to be tourist attractions in themselves. They feature specialty coffees and teas, on-premise roasters and massive coffee casks where freshly roasted beans are held. They also have bars with craft cocktails and serve fancier food than a normal Starbucks location.
When Starbucks announced the Chicago location in 2017, it said would be a “fully sensorial coffee environment” dedicated to roasting and brewing Starbucks’ coffees from around the world. The location will also feature the company’s artisan bakery concept, Princi.
Starbucks is also using the Roasteries to test out design concepts and menu items – and to double down on its promise of offering a “third place” between home and work, even as it focuses on speed and convenience elsewhere.
In total, Starbucks has six Roastery locations across the world including New York, Milan and Shanghai.