Riyadh, Saudi Arabia – Jaquar Land Rover is making a multi-million pound investment to build electric vehicles in Britain, in a major boost for the UK government and a sector hit by the slump in diesel sales and Brexit uncertainty.
Britain’s biggest car company, which built 30 percent of the UK’s 1.5 million cars last year, will make a range of electrified vehicles at its Castle Bromwhich plant in central England, beginning with its luxury sedan, the XJ.
“The future of mobility is electric and, as a visionary British company, we are committed to making our next generation of zero-emission vehicles in the UK”, Chief Executive Ralf Speth said on Friday.
The announcement give a boost to Britain’s automotive sector hit this year by Honda and Ford’s plans to close factories.
Jaguar Land Rover (JLR) has highlighted the dangers of a no-deal Brexit and the need to maintain frictionless trade with the European Union, echoing warnings from the industry that just-in-time production could be hit by customs delays and additional bureaucracy.
But it has signed a deal with workers at the Castle Bromwich factory to go from a five-day to a four-day working week with the same if hours which should allow the plant to operate more efficiently.
Friday’s announcement comes after a turbulent few months for Jaguar which announced around 4.500 job cuts earlier in January and posted a 3.66 billion pound ($ 4.5 billion) lost in 2018/2019.
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