Business | LVMH Takes Majority Stake In Repossi

The French luxury group quietly added to its existing investment in the Italian fine jewellery brand last year, supporting international expansions.

LVMH is now the majority owner of yet another fine jewellery maison.

The French luxury conglomerate quietly upped its stake in 99-year-old Italian brand Repossi to 69 percent in April 2018, Business of Fashion has learned. The group first took a 42 percent interest in the brand in November 2015, according to a file.

Since the transaction, LVMH has helped develop Repossi’s retail network, opening shop-in-shops in department stores in Dubai, London and Doha, with New York and Tokyo on deck this year. The brand also opened a shop at the Peninsula Hotel in Hong Kong.

“The goal is to finance the brand’s international expansion”, Repossi Chief Executive Benjamin Comar said in an exclusive interview with Business of Fashion .

Founded in Turin, Italin, in 1920 by Constantino Rossis, the brand has flagship stores in Paris and Monte  Carlo. Gaia Repossi, the fourth-generation heir, took the reins as artistic and creative director in 2007 at the age of 21. Under her leadership, Repossi has emerged as an important player in the market for fashion-led fine jewellery, with bestselling pieces including ear cuffs and their serti sur vide ring.

Hard luxury remains a relatively small piece of LVMH’s portfolio, with watches and jewelry contributing $4.1 billion in sales last year, about 9 percent of the group’s total revenue. The giant in the space is Richemont, which owns Cartier, Van Cleef &Arpels and other brands.

However, the market for the hard luxury is growing fast, particularly in Asian and among younger customers. Both LVMH and rival Kering have invested in jewellery and watch brands in recent years. Along with Repossi, it also owns Bulgari, which the group acquired for $5.2 billion in 2011, as well as Chaumet and Fred. Gucci is launching a high-jewellery line in July , with Kering Chief Executive Francois-Heneri Pinault describing the market as  “buoyant” earlier this year. jmcmU0NT00Ns0uD

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