Emmar confirmed of Friday that it is partnering with designer Elie Saab on Emaar Beachfront, a great island destination in Dubai.
The developer said it is partnering for the first time with the renowned fashion designer for the new residential development.
Announcing the partnership, Mohamed Albbar, chairman of Emaar said: “Elie Saab is the pride of the Arab world, and a fascinating international success story. Through our first association with Elie Saab, admired by the world’s leading celebrities, we are offering discerning customers a new lifestyle address”.
“Every aspect of these glamourous residence is personally designed by Elie Saab, who brings his rare genius and aesthetics to create a new architectural and lifestyle expression. It is our honour to be associated with him”.
Elie Saab, founder and chairman of Elie Saab Group, added: “We are delighted to collaborate with Emmar and Mohamed Alabbar on this new project. Over the years, Elie Saab has envolved into a lifestyle brand, through the development of diversifies product categories that deliver a unique experience of the brand’s universe”.